October 28, 2019

Chico, California — Three Butte County High Schools announced today that Green Bay Packers Quarterback Aaron Rodgers has purchased and gifted 375 VICIS ZERO1 football helmets – the top ranked helmets in NFL/NFLPA laboratory testing for three straight years – for the 2019 football season: Pleasant Valley High School, Chico High School, and Paradise High School.

Rodgers, a Chico native and Pleasant Valley High School alumnus, made the extraordinary donation through the Aaron Rodgers Foundation; it also comes one year after the Camp Fire destroyed much of Paradise and threatened much of Butte County.

“I don’t know if anybody outside of Paradise and Butte County can truly understand what football means to helping us feel normal again. We’ve got some big competition and we’re prepared for a tough season. We’re grateful for Aaron’s donation,” said Rick Prinz, Paradise High School Coach.

“I have been the head coach now for eight years and not one time have I ever had to ask Aaron for anything. He calls or texts every year and says ‘Coach, here is what I would like to do this year, is that OK?’ He does so much for our school and community that most people have no idea regarding the contributions he has made! He never asks for recognition. I think it is important that everyone knows what a positive impact he is having on the lives of our student athletes,” said Mark Cooley, Pleasant Valley High School Coach.”

“Our program is so thankful to be a recipient of Aaron’s generosity. I believe the VICIS helmet offers superior protection and for us to have the opportunity to put them on the kids is truly a special gift. This game brings people together and Butte County is excited to get back to football.” said Jason Alvistur, Chico High School Coach.

Applying the latest medical research with cutting edge technologies from engineering, materials science and industrial design, the VICIS ZERO1 helmet has earned the number one NFL/NFLPA ranking for the third consecutive year. Today, players on 30 NFL teams, more than 200 NCAA programs and 1,800+ high schools wear the ZERO1.

“VICIS is honored by Aaron’s generous decision to outfit Butte County schools with VICIS helmets,” said Dave Marver, VICIS CEO and Co-Founder. “We are proud to outfit the athletes at

Paradise, Chico and Pleasant Valley with outstanding protective technology as they begin the 2019 season.”

Aaron Rodgers, a VICIS investor, has been giving back to Butte County with several grants and donations through his foundation.

“For me, this is a chance to step up and support the community where I was born and raised. Football has always been more than a game here,” said Aaron Rodgers. “I chose to invest in VICIS because of their ultimate commitment to player protection. These kids deserve the best, and I’m happy to play a small role in outfitting them with the safest helmets for the upcoming season.”


VICIS is driven by its mission to protect athletes. Applying insights from medical research and advancements in engineering + design, VICIS creates technologies that reduce impact forces and improve performance. Since its launch in 2017, the ZERO1 football helmet has ranked first in NFL/NFLPA Helmet Performance testing three consecutive years and was named one of TIME Magazine’s 25 Best Inventions. VICIS’ ZERO1 YOUTH helmet is the first football helmet truly optimized for kids and is the best testing football helmet in the history of VIRGINIA TECH® YOUTH HELMET RATINGS TM. Named one of Fast Company’s 2018 Most Innovative Companies, VICIS is funded and advised by current and former professional athletes Aaron Rodgers, Russell Wilson, Jerry Rice, and Roger Staubach, as well as experts in neurosurgery, sports and pediatric medicine. For more information, visit

Contact: Sean Groman,, 718-541-1440

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